Pornography means the presentation of sexually explicit images. In the western
culture pornography is synonymous with obscenity. On the other hand, the
presentation of explicit sexual images can also be esthetic, positive, pleasant
and of high quality- it can also be in a magazine that you can place on your
coffee table and don’t have to hide in the bathroom or under the mattress.
Since pornography became
associated with repulsiveness and negative connotations, we named the magazine "forno"
in contrast to "porno". We believe that an interest in sex is natural, healthy
and positive as long as it is made gladly and consensually. We do not
disapprove of pornography - we are just looking for a little bit more so that we
can satisfy our sense of estheticism, vision and intellect.
is our most basic occupation. As evolved and creative individuals, we discover
that there are many ways to perceive a specific sexual act and that each person
has a different perspective with respect to that act.
magazine dedicates each issue to a different aspect of sex. We ask artists and
designers of all art forms and medias to create an original image for the
relevant issue. The criteria are high quality images that incorporate a cool and
innovative idea. It is important to us that the encounter of the viewer with any
image presented in
magazine will be joyful, positive and challenging.
one last word about
- which is the only subject that might compare with sex:
Publishing a magazine without advertisements and commercial sponsors can be a
financially suicidal act.
are personally affronted by the continuous assault of advertising to which we
are all subject to throughout all walks of life and we choose to be neither
censored nor controlled by the advertisers. This freedom comes at a great cost -
but is worth every penny. We are here to be uninhibited and to have fun and hope
that you will too.